Social Media 101

A blog is your main hub for updates, content and announcements (blog may be connected to your website). It is the one channel that an organization has entire control over with content and functionality.

Empower your audience. Be the one to give the information and be willing to share more if asked. Your content should be what your audience is asking for… if they don’t get the information from you, they will go to the competition.

Facebook is fast becoming one of the most trusted networks and search engines. Use Facebook to highlight stories, share contests and successes about your business.

Your objective on LinkedIn is to bring awareness to your company’s projects, industry knowledge and initiatives; it is to connect with other like companies and expand your business network.

Twitter is a real-time microblog, and is one of the most powerful social tools to track and scale your business and connect with individuals. It is a strong tool to share bite-size information with other organizations, staff, businesses, and the community.

It doesn’t take a genius to figure out that if you want to move up in the online ranks, it is best to use the Google tools that are available to help you and your business climb to the very top. And to receive the most attention for your video marketing, you need to be connected to Google+.