How to Create a Hashtag

7K0A0606Chances are you’ve probably seen the “hashtag” video with Jimmy Fallon and Justin Timberlake, where they hashtag everything in their conversation, until being told to #ShutTheF#$%Up. If you have not seen it it’s worth a few minutes of your time for a laugh: Watch Video

Hashtags were originally created to help group conversations on Twitter but have quickly become common in marketing and conversation both online and offline. They aren’t just on social media anymore but also used on billboards, signs, wedding invites and during your favorite TV shows.

Many businesses want to take advantage of hashtags so here are answers to some of the most common questions about hashtags.

What is a hashtag?

A hashtag is a keyword or phrase used to help emphasize, build context or facilitate searches on social media platforms. Similar to “keywords” for Google, hashtags can be used as keywords for social media.

How do you create a hashtag for your brand or business?

Well the good news is that it’s easy to do. To create a hashtag all you need to do is put a “#” sign in front of a word or phrase, with no spaces, and you have created a hashtag.

To create the hashtag Fraser Valley Real Estate, you would type in #FraserValleyRealEstate.

Can I register a hashtag?

No, at this time you cannot register hashtags. Anyone can use and create a hashtag. SO it is important for you to do a search on a hashtag before you start to use it for your business.

How can I search to see if someone is using a hashtag?

You can do a search for a hashtag on many of the different social platforms including Twitter and Instagram to see if the hashtag is being used. Or use a tool like TagBoard to help you look at all the social media platforms at once.

Do you have a question you’d like to have answered? Tweet me at @KattStearns and I’d be happy to answer it for you.


Instagram could permanently remove the number of likes on posts in Canada

What would you think of Instagram hiding the number of likes you have on posts so only you could see them?

2 likes, 3 comments2 weeks ago

How do you gain more followers and more traffic? This is a common question and one a lot of people are constantly concerned with. I’ll give you..

12 likes, 1 comments2 weeks ago

Strategy // Creating a social media strategy is more than just determining how many times you are going to be posting a week. It starts by first..

7 likes, 0 comments1 month ago

Exciting news! I have 2 new arrivals coming that I want to share with you…

9 likes, 16 comments1 month ago

Ok, I just spent 3 days of intense learning on everything social media. What do you want to learn about most?

4 likes, 1 comments1 month ago


Ready To Get Started?

Want to get started on making social media work for you? Read our Social Media 101 guide to help you set up your social media, and start seeing results now!

Read More