Google+ 101

Did you know 4.8 billion Canadian Google searches are performed each month? And Canada is the leader on Google+ per capita. Not only that, but 25 million people in Canada watch online videos every month, and YouTube is now owned by Google.

It doesn’t take a genius to figure out that if you want to move up in the online ranks, it is best to use the Google tools that are available to help you and your business climb to the very top. And to receive the most attention for your video marketing, you need to be connected to Google+.

Google+ is quickly becoming an essential part of any business social media strategy. Boasting 500 million users, this social network is going to grow very quickly as Google is making a Google+ account mandatory for all Gmail users. Google+ is also playing a major role in SEO by making it easier for marketers to show up in search results.

Google+ Profile

Creating a profile on Google+ is not unlike other platforms, but you must ensure you upload the correct size header that you create yourself to distinguish your business from another. Use tools such as and just scroll through the choices for designs to find Google+ Cover and have fun with the graphic editor, uploading photos of your business or product!

Make sure to complete the bio and profile completely, linking to your verified website. Begin by sharing a blog post from your website, or even better make sure your blogs are set up to share automatically with Google+.

When creating a post, use “+” as a call out—similar to “@” in Twitter—when mentioning people or trending topics.


  • Increase the Google+ searchability of content
  • Google+ will help identify specific target audiences
  • The Google+ platform will be important when using the Google product mix including YouTube and Google Hangouts

Key metrics

  • Total # of additions to circles and new additions
  • # of +1’s
  • # of comments
  • # of clicks on links

Google+ strategy—Daily

  • Post 1-5 times per day on Google+ Pages
  • Like and reply to all comments
  • Address any negative feedback and comments (don’t delete unless it is spam)
  • Follow 10 people/businesses and add them to circles

Google+ strategy—Weekly

  • Review Google+ analytics +1’s and new circles weekly
  • Post an arrangement of content (links, images, videos, questions etc.)
  • Use Google Hangouts for interviews or video conference calls

Google+ benefits

  • Increases awareness of your overall Google+ profile page.
  • Adds a human element to your content and increases trustworthiness.
  • Helps your content stand out from crowded search page results.
  • Improves your chances of showing up in key word search results.
  • Protects the original post’s ranking position as higher than a post that has scraped or syndicated the original content.
  • Studies have shown that Google authorship increases click-through rates.

Google+ best practices

  • Use Authorship to verify your blog.
  • Verify your company’s Google+ Page to help increase your Google search ranking.
  • Commenting on posts adds your “hover business card” to the chain of comments and creates a way for people to instantly click and link to your Google+ page.
  • Even if you don’t have a lot of engagement on Google+, continue to post because it helps increase your website’s searchability.
  • Experiment with many of the additional Google products below:

Google authorship

Social media is about building relationships and creating a human element. Google authorship allows you to do that with your blog. If you have ever Goggled a topic and on the left hand side seen a picture of the author attached to the blog article, that is how Google Authorship promotes individuals and businesses and unique content.

Create Communities pages

Similar to Facebook and LinkedIn Groups, Google+ Communities pages help to build small niche groups around topics and interests. These pages are perfect to create private or open groups where members can ask questions and share ideas openly. Determining whether you want to use Facebook, LinkedIn or Google Communities pages largely depends on where your audience currently is online.

Google Hangouts

Google+ has a mix of products available including Google Maps, Google Docs and one of their hottest new tools, Google Hangouts. Google Hangouts is a free video conferencing service that allows you to connect with other Google+ users through video. Use Google Hangouts to record videos with key influencers and then stream it on your YouTube channel or it can be used to have a video conferencing call with other stakeholders.

As you can see, there is plenty to learn and the more advanced strategies will help you reach even higher. If you have any questions, share them below for me to answer and watch for my post on Advanced Google+ Marketing for Business.