Module: Analytics

Embarking on the realm of analytics may seem intimidating, especially if numbers and statistics aren’t your forte. However, dismissing analytics can mean overlooking valuable insights crucial for your business. It’s time to shift this perspective. In this comprehensive module, we not only introduce you to analytics but aim to empower you to confidently interpret and utilize the data derived from your website and social media platforms.

In this module, we are going to introduce you to analytics and hopefully get you comfortable with a comprehensive system in place to capture and analyze the stats on how your business is doing online.

During this module, we are going to cover the following:

• How to set up your Google Analytics
• What metrics are important with Social and Google Analytics
• Conducting an audit using the information you gather from analytics